The Brand

HBCU Grad Founded brand is all about connecting college students to exceptional brands. The main target is millennials and Gen-Z students searching for brands that solve their problems. Their passions include about creating fun and unique on-campus experiences that make lasting impressions for our brand partners!

Their pride and joy is helping students identify with brands that were created with them in mind while offering a one-stop shop for all our brand partners’ college marketing needs.

The Approach 

Impressions of Beauty was looking for social media to be a dictionary of information for the average college girl. The founder stressed the importance of aesthetics and cleanliness on the page.  The main goal was for the page to be a fun, youthful, and relatable place that could feel like a community.

Our Strategy 

The intended strategy is to post 5 times a day on Instagram and 3 times a week on TikTok. Content ranges from original short-form content, repurposed short-form content, informational carousel posts, company flyers, and student highlight posts. The content includes a lot of pop culture references, HBCU news and adheres to the college calendar. The copy includes a lot of Gen Z slang.

Post Type

Instagram

Carousel

Instagram

Quality Posts

Instagram

Engaging Stories

Tik Tok

Quality Videos

The Numbers

1.8%

9.8%

Follower increase

accounts reached

28.1%

impressions increased

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The Cactus Beauty Bar