The Brand

 This family-owned brand is a company bridging the gap between self-care and holistic skincare. Products are all natural and are designed for different skin conditions like eczema, psoriasis, and dry skin. The main objective was the inform audience about the benefits of natural products while also providing entertaining content that the audience could relate to and enjoy.

The Approach 

With the brand in mind, The Cactus Beauty Bar wanted a page that could speak to their specific personas. Consumers range from “The Free Spirit” to “The Boujie Skincare Junkie”. Content is informative and entertaining with a bright, minimalist design that can also be playful and not taken too seriously.

Our Strategy 

On social, we included a mix of  high quality videos showcasing various entities such a shop life, products, and educational content. Static images, and informative graphics are also sprinkled into the social strategy as well. Brand voice is fun, luxurious, inclusive, approachable, and fun. We also spearheaded a branded video shoot that embodies the luxurious and inclusive feel of the brand.

Post Type

Instagram

Carousel

Instagram

Quality Reel

Instagram

Engaging Stories

Tik Tok

Quality Videos

The Numbers

70%

8.7%

brand growth

Brand awareness Increase

65%

12%

reach

impressions

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