The Brand

The founder is a sleek and fashion-forward gentleman with deep roots from Ghana. His main objective is to showcase his traditional african roots while also educating his customers about traditions, customs and practices of where the brand originated.

The Strategy 

For this brand’s strategy we included a mix of high quality studio images with humble photos of everyday life working within the brand. Brand voice includes homage to African and African American culture, making it very youthful, light, and urban. Customers could look forward to #MamaAfricaMonday where the brand highlighted a customer they believed embodied leadership, (adjective), and boldness within their respective industry or community.

The Approach 

With traditional kente cloth garments becoming very popular at that time, Mama Africa’s Apparel wanted a page that would stand out amongst competitors. We posted 4 times a week on Instagram and Facebook ensuring that the audience was active on the platforms and ready to engage. Copy included engaging questions that could get the audience talking in the comments. 

Post Type

Instagram

In feed posts

Instagram

High Quality Graphics & Flyers

Instagram

Engaging Story posts

Facebook

In Feed Posts

The Numbers

2,000+

5,000+

Gained Followers

Engagements

150

10%

Total Posts

Engagements

The Highlights 

Followers increased rapidly and the brand experiences their high numbers in engagements since SSM

The CEO reported a 8% increase in revenue with a gradual steady increase 

Website visits increased as well

Previous
Previous

Camille Rose Naturals

Next
Next

The Cactus Beauty Bar